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Sam Coates and Anne McElvoy look at how political communication has changed - from Keir Starmer's government paying influencers to promote its message, to Andy Burnham putting himself front and centre of the social media operation.
Sam has a scoop on how much it all costs.
Elsewhere, former Number 10 chief of staff Morgan McSweeny is launching a new thinktank designed to shape Downing Street thinking, but with less scrutiny.
Plus, with energy bills forecast to rocket to near £450 in January, how worried is the government, and what can it do to help families?
(c) Sky News 2026: Why ministers paid £2m to influencers
Wandsworth Council announces record council tax increase
Bearskin caps worn by King's Guards should be replaced with fake fur alternative, MPs say
Andy Burnham's dad Roy, who suffered from Alzheimer's, has died
